Our pursuit in elevating men's fashion towards a lifestyle brand originates from the 1848 California Gold Rush. Society often associates this term with a negative connotation, however the true history of “gold digging” derives from the elite individuals whose rare qualities and willingness to sacrifice brought an enormous payoff. Hence, the name goldigger was birthed. 

Our motto: Grind. Daily.

GD products represent the raw characteristics of downtown street culture as well as luxury couture in one of the most prominent high fashion industry homes. Chic, sophisticated and effortless - The pieces in the "7 collection" are made with intricate care, using only the finest materials to give each piece a custom look and feel.